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Grupo W brings brands together at ‘Warm Up – Black Friday 2025’

Grupo W brings together around 200 participants at the Warm Up Black Friday and launches Wigoo AI

Por Rafael Ideriha2 min de leitura
Luiz Ruiz (CSO of Wigoo), Gustavo Santana (co-CEO of Wigoo), Jefferson Cavalcante (co-founder and CTO of Wicomm), Felipe Coelho (CEO of Wicomm), Juliano Folino (partner at Wicomm), Dib Sekkar (co-CEO & founder of Wigoo), Gabriel dos Santos (CTO of Wigoo)

The event also marked the launch of Wigoo AI, a solution powered by artificial intelligence. Grupo W, formed by the agencies Wigoo and Wicomm, brought together around 200 participants, including clients and partners, at the Warm Up – Black Friday 2025, held at The View rooftop in São Paulo.

The event discussed strategies for Black Friday 2025, in addition to the launch of Wigoo AI, a solution that leverages artificial intelligence to connect data from different media, e-commerce, analytics, and ERP platforms, enabling natural language interactions to generate complex analyses and provide executives with the insights needed for decision-making.

“Wigoo AI allows a team to carry out in one hour a detailed analysis that previously would take five days and required searching for data in different places, with a high risk of missing some detail,” said Dib Sekkar, co-CEO & founder of Wigoo and co-founder of Wicomm.

Dib Sekkar, co-CEO & founder of Wigoo and co-founder of Wicomm

The gathering was attended by representatives of more than 90 major brands and players such as Google, Meta, TikTok, Mercado Livre, and Shopee, among others.

Fernando Ranieri (Google)
Welisson Assunção (Meta)
Gustavo Santana, co-CEO of Wigoo
Felipe Coelho (CEO of Wicomm)
Bruno Ferreira (Zema)
Dib Sekkar, co-CEO & founder of Wigoo and co-founder of Wicomm, and Gustavo Santana, co-CEO of Wigoo
Raquel Bighetti and Melina Gandra (Huntington)
Dib Sekkar (co-CEO & founder of Wigoo), Luiz Gonzaga (Vice President Rede Américas), Gustavo Santana (co-CEO of Wigoo)
Cecilia Bonelli (Conecta Lá), Thiago Correa (Polishop), Thainara Costa (Mercado Livre), Flavio Urea (Mondial) and Vitor Martinez (Wigoo)
Gabriel dos Santos (Wigoo), Patricia Araujo (Sem Parar Empresas), Vanessa Fornaçon (Alura)
Simone Camargo (Midea) and Juliana Valerio (Epson)
Thaiane Cortez, Marketing Director at GA.MA Italy – Paula Gonçalves from TikTok and Dib Sekkar, co-CEO of Wigoo
Gustavo Santana, co-CEO of Wigoo and Beto Coimbra, Marketing Director at Marabraz
The event was held at The View rooftop in São Paulo.

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