The Era of Digital Transformation That Connects Brands and Results

Consumer behavior has never changed as quickly as it does now. Keeping up with this movement of digital transformation has become crucial for brands that want to grow sustainably, efficiently and with concrete results. To stand out in this scenario, companies need to combine technology, data and creativity in their strategies.

In this context, the integration between media, data and technology has been the key to more personalized experiences, smarter decisions and performance actions. It is not enough to be present in the digital environment; it is necessary to deeply understand the consumer and deliver value at every touchpoint that changes all the time.

This is the know-how of companies like Wigoo, which since 2016, when it was founded by Dib Sekkar, has been working to connect technology and marketing in a strategic way. Founded with a focus on data, the company has evolved into a complete ecosystem of digital solutions, offering everything from media strategies to business intelligence and personalization based on Artificial Intelligence (AI). The differential lies in understanding that each brand is unique and therefore needs tailor-made solutions and a team capable of identifying the best opportunities in the digital world.

Among Wigoo’s most recent success stories is the boosting of the DPaschoal brand, which achieved 440% growth in sales and a 16% reduction in Cost per Acquisition (CPA). The results came from an Artificial Intelligence strategy developed in partnership with Google, combining Performance Max (PMAX) and Search campaigns to stimulate sales expansion and increase investment efficiency.

These positive numbers for the brand, which also reflect closer engagement with consumers in the digital environment, reinforce the recognition already achieved by Wigoo within Google itself, which positions it among the 39 main agencies in Brazil. The closeness between agency, client and platform has been fundamental to the excellence in executing robust media campaigns and maintaining consistently great results.

“Working with partners who are eager to grow and innovate, and who trust our work, allows us to offer aggressive strategies and achieve positive results,” says Wigoo’s co-CEO and Founder, Dib Sekkar.

In addition to more efficient results that directly and immediately impact the success of its clients, the marketing and technology agency helps brands build long-term relevance, becoming stronger, more present and more desired. Personalization, when combined with data analysis and intelligent automation, opens space to predict scenarios, optimize investments and scale results sustainably.

In the end, both brands and consumers benefit, with more relevant, agile and connected experiences that focus on what really matters.

link: https://portalveloz.com.br/a-era-da-transformacao-digital-que-conecta-marcas-e-resultados/