Wigoo expands and adopts co-CEO leadership model

Amid a period of consistent growth, Wigoo announces a new leadership structure with the appointment of Dib Sekkar and Gustavo Santana as co-CEOs. The duo will now share responsibility for leading the Operations and Business fronts.

The executive team also includes Luiz Ruiz, Chief Sales Officer (CSO), who heads the Commercial and Marketing divisions, and Gabriel Dos Santos, Chief Technology Officer (CTO), responsible for Technology and Data.

The adoption of the co-leadership model reflects the company’s evolution in the first five months of 2025 a period during which Wigoo secured 11 new clients and saw a 15% increase in its team size.

Dib Sekkar, who founded Wigoo in 2016, had held the sole CEO position until now. The transition to shared leadership reinforces a core value of the agency. “I’ve always believed in collaborative leadership, and Wigoo’s growth is the result of that mindset of working together. That’s why it makes so much sense to have Gustavo Santana by my side as co-CEO, always aligned with Luiz Ruiz and Gabriel Dos Santos,” says Dib Sekkar.

For Gustavo Santana, the decision reflects the company’s commitment to delivering value: “At Wigoo, all strategies are designed to generate real, sustainable results, responding to market demands and staying open to innovation. Our leadership transition followed the same logic.”