With Wigoo, DPaschoal grows 440% in sales and reduces CPA by 16%

Result achieved with Google AI strategies under Wigoo’s management

Publication:
https://adnews.com.br/post/d-paschoal-cresce-440-em-vendas-com-estrategia-de-ia
https://tiinside.com.br/28/08/2025/com-ia-dpaschoal-cresce-440-em-vendas-e-reduz-cpa-em-16/
https://canalexecutivoblog.wordpress.com/2025/08/29/dpaschoal-cresce-440-em-vendas-e-reduz-cpa-em-16-com-ia/

DPaschoal recorded a 440% increase in sales and a 16% reduction in Cost per Acquisition (CPA) with an Artificial Intelligence strategy developed by Wigoo, a marketing and technology agency, in partnership with Google.

With 75 years in the automotive sector—an increasingly competitive and price-sensitive industry—DPaschoal faced the challenge of increasing sales and reducing costs. To achieve this goal, Wigoo focused on the strategic use of data and on leveraging Google’s Artificial Intelligence partnership and infrastructure. Growth was driven by Performance Max (PMAX) and Search tools.

Wigoo stands out on Google and ranks among the top 39 agencies in Brazil, strengthening the partnership between agency, client, and platform, ensuring excellence in media campaign execution.

“This strategic partnership supports our vision for the future and drives us to evolve every day. Together, we better understand our customers’ behavior, identify market opportunities, and act with greater agility in the face of competition,” says DPaschoal’s Marketing Manager, André Henrique.

“Working with partners who have the appetite to grow and innovate allows us to deliver aggressive strategies and achieve results like those we reached with DPaschoal,” says Wigoo’s co-CEO and founder, Dib Sekkar.