Success Story: Sem Parar B2B

A leader in mobility solutions and automatic payments in Brazil, Sem Parar provides its customers with a more agile and convenient experience, eliminating the need for stops for payments during daily commutes and long trips.

Committed to innovation and excellence in service, Sem Parar stands out for its advanced technology, practicality, and time-saving benefits.

In this scenario, united with Wigoo, from strategy to execution, Sem Parar B2B began a challenging phase: unifying four brands, with entirely distinct ecosystems, into a single digital operation.

Challenges and Objectives

The main objectives of this operation included:

• Creating a 100% online purchase journey;
• Structuring the operation for service, qualification, and omnichannel sales (online, telemarketing, and physical points);
• Reaching the B2B audience with personalized strategies for each client level and profile;
• Establishing e-commerce as the center of the digital operation, with a focus on different target audiences;
• Orchestrating the transformation in three well-defined phases: construction, integration, and announcement.

These challenges reflect the need for a digital transformation capable of aligning processes, technology, and quality service for an increasingly demanding B2B environment.

Strategies Used in the Sem Parar B2B Success Story

Wigoo tackled this challenge by dividing into three key areas of action, each designed to address specific project challenges and ensure a complete digital transformation. This way, we structured a digital ecosystem capable of optimizing processes and significantly improving the customer journey:

1. Digital Structuring and 100% Online Journey

We created a new online presence, with a corporate website and a complete e-commerce platform focused on the B2B audience. The entire experience was designed to serve different client profiles and create a fluid, secure, and scalable digital journey.

2. Integration and Omnichannel Sales

We implemented a fully integrated omnichannel operation, connecting digital channels, telemarketing, and physical points. We also developed an exclusive platform for sales operators, optimizing commercial performance with greater agility and data intelligence.

3. Performance Media with Smart Segmentation

We took over Media (Ads) management, with campaigns on Google Ads, Meta Ads, and programmatic media, designed to reach the B2B audience at different stages of their journey, with personalized messages and specific approaches per segment.

Project Phases

To ensure consistent transformation, we structured the project into three stages:

• Construction: technical development and creation of digital assets.
• Integration: unification of systems, channels, and sales teams.
• Announcement: activation of campaigns and scalability of media and sales operations.

This phased implementation model allowed for greater control over each stage, ensuring solid results fully aligned with the project's objectives.

Results of the Sem Parar B2B Success Story

The results couldn't have been different! The digital transformation brought impressive numbers:

• +247% growth in B2B TAG subscriptions compared to the previous year.
• +156% increase in upsells.
• +184% additional growth in subscriptions in a second stage of the journey.

These results reinforce that, with dedicated technical leadership, a personalized strategy, and data-driven execution, it's possible to transform a complex operation into a high-performance digital machine.