Success Story: Volkswagen

Recognized for its innovation and commitment to quality, Volkswagen is one of the world's largest automobile manufacturers. With a history dating back to 1937, the German brand has become synonymous with precision engineering and iconic design.

To revitalize its digital presence, strengthen consumer engagement, and increase its overall revenue, Volkswagen partnered with Wigoo in pursuit of the best results.

Challenges and Objectives

The biggest challenge of this campaign was clear: to increase revenue from Volkswagen's digital channels, taking over the entire operation, from creation to strategy, handled by Wigoo's Media (Ads) squad.

Strategies Used in the Volkswagen Success Story

To achieve its objectives, the Wigoo team developed a comprehensive strategy that combined campaign creation with well-defined goals, data consulting for some Volkswagen dealerships, and a mass pricing analysis of high-demand items. All of this was done to maximize project results.

In addition, analyses and tools such as the following were applied:

• Google Analytics (cart data, sessions, and more);
• Google Merchant Center analysis;
• Market analysis;
• Website analysis;
• Inventory analysis.

This set of strategies ensured that all decisions were data-driven, allowing for precise optimizations and greater control over results.

Results of the Volkswagen Success Story

The results were surprising and prove the strategy's efficiency:

• Dealership NPS (Net Promoter Score) survey with an average of 4.75;
• 100% growth in overall project revenue, comparing October/24 to December/24, a level maintained thanks to seller training, which led to increased sales on both e-commerce and Mercado Livre.

These results reflect how a well-structured and data-driven strategy can generate real and sustainable business impacts. This project not only doubled digital revenue but also elevated customer satisfaction and strengthened the brand's online presence.